We’re Sprout, a specialist agency that knows its lane and owns it. Our bread and butter? Brand & Packaging. It’s what we were built on, it’s what we do best, and it’s where strategy, creativity and shelf impact come together. From shaping brands to designing packaging that makes people stop, reach and buy.
Then we took that same design expertise and pointed it at screens. Our Digital team brings brands to life across social, email and everything in between. Creating work that’s consistent, scroll‑stopping and performs. Same creative thinking, different playground.
We work as an extension of your team. A tight, talented crew of strategists, creatives, designers and digital specialists who make brands noticed, chosen and loved, from shelf to screen and everywhere in between.
It’s a bit of a secret formula, built from years of experience and the best ingredients (our people). These are the foundations for how we kick ass. It’s what makes us brand and digital whizzes. It’s how we nail it all – from strategy to design to category-defining campaigns.
But the thing that makes us undeniable experts? It goes beyond what we do, it’s what we know. And we are proud to bring in-depth knowledge and sharp insights across FMCG, QSRs, retail, healthcare, and beyond. From local startups to global giants, we’ve partnered with brands of every size, proving there’s nothing too big or small we can’t take on.
When it comes to creating impact in competitive markets, we’re the people who’ll have your audience coming back for more.
Building brands that stand out in the real world
This is where brand strategy, creativity and commercial impact collide. From shaping and sharpening brands to designing drool‑worthy packaging and campaigns, we create work that balances brand truths with human truths. The result? Brands that turn heads, earn preference and perform where it matters most on shelf, in‑store and out in the wild. Big thinking, clear positioning and distinctive execution, designed to get you noticed and chosen.
Making brands work harder online
We bring our design expertise to the screen, creating content that looks as good as it performs. Every piece is backed by data, tested with real audiences and built to scale. We learn what works, ditch what doesn’t and optimise as we go. From social content to email automation, we deliver a consistent brand experience across every channel.
The engine that underpins it all
Behind every great idea is rock‑solid execution. Our production and technical services underpin everything we do from technical artwork, retouching and image manipulation to photography, video, animation and 3D renders. We manage print quality, details and delivery with precision, ensuring work looks as good in the real world as it does on screen. With streamlined processes, faster turnarounds and trusted Friends of Sprout, we make great work scalable, consistent and production‑smart.
Getting you seen, heard and remembered
Great marketing is about showing up in the right place, at the right time, with the right message and we love ticking those boxes. Our strategies are built on meaningful data, research, workshops and category know‑how. Like a deliciously layered trifle, we dig deep, savour every component and turn insight into relevant, effective solutions delivered efficiently, beautifully and within budget
Drew once mistakenly went shopping on an empty stomach and is now the proud owner of aisle 3. He also believes you can tell a lot about someone’s life by catching a glimpse of their trolley which is why we never let him go shopping with us. A regular 9 to 5 for Drew involves plenty of high-level thinking but outside work is when he ponders the big questions, like: why his dog, Mando, stands on his tummy when he’s lying down? Why can’t we take our pets EVERYWHERE? And how can he get his hands on more Matchbox and Hot Wheels. Answers welcomed.
Most of Tim’s favourite things begin with T – tea, tennis, Terry Pratchett and teeing off. Coincidence? We think not. Aside from being a T-devotee, he’s also a keen nature photographer, part-time nunchuck guru, sandwich expert, food blogger and qualified fitness instructor. Talk about teeming with talent! PS. if you’re out dining with Tim, you’ll witness him shamelessly getting the perfect foodie shot for the ‘gram. We suggest holding off on that first bite.
Jo makes all (yes, we said all) her grocery purchase decisions based solely on how cool the packaging is. Despite being drawn to the surface of brands in-store, Jo is quite like a nesting doll. When you think you know everything about her – pop – here’s another layer. Designer, Swing Dancer, Vinyl DJ, Cosplay enthusiast and accidental hand model, this multi-talented creative may or may not have a ludicrously large record collection. Jo believes in living in the moment and having a laugh every day, except when someone’s crossed her path with a leaf blower, or god forbid, uses Comic Sans.
Katie has been dubbed our in-house solution specialist. Naturally imaginative with an ability to proactively problem-solve, this left and right brainer may be our Account Service Lead but outside the office, she unleashes her creative genius in the form of interior decorating and garden design. A self-proclaimed ‘salad maestro’, she enjoys whipping up deliciousness – from decadent cacao smoothies to a barbecued seafood feast featuring a spread of greens you’ll want to devour. There are some things that keep Katie up at night though – they include the relentless leaves falling on her lush lawn and scrolling to find the perfect knife and cookware set – recommendations welcomed.
Life’s little moments are Laura’s favourite – like a perfectly brewed cup of tea or peanut butter straight from the jar. Originally from London, she’s traded grey skies for Sydney sunshine and brings with her years of project and account management experience. Before diving into branding, she was a Registered Associate Nutritionist (so yes, she’ll remind you to eat your veggies). Whether it’s managing big projects or savouring the small joys, Laura throws herself in wholeheartedly, making every moment (and every campaign) count.
Jules helps us get shit done. This magnificent multitasker works out all the behind-the-scenes and nitty gritty details so we can deliver magic for our clients. When not juggling multiple hats, you can find her by the fruit and veg aisles, carefully selecting fresh ingredients for her next big cook up or resisting temptation in the savoury snack section. If she had to give a TED Talk, it would be on ‘Why Everyone Needs a To-Do List’.
By day, Drushe is one of Sprout’s amazing Account Managers, making her mark in the marketing world with an enthusiastic spirit. Outside of work, this imaginative soul can be found drawing, painting, or practicing her calligraphy skills. When not sizzling with ideas like a good Korean bbq, you can often find Drushe binge-watching her favourite TV series or cozied-up with her Kindle and a bowl of Mac & Cheese.
Claire has plenty of secret talents, but our favourite is the fact that she can turn Brussel sprout haters into pure enthusiasts. Okay, fine, our other favourites are that she’s a trained circus performer, a rock-climbing instructor and an ace on the soccer field. But this is nothing compared top her amazing design skills, where she brings a wealth of knowledge, insights and fresh perspective. Final fun fact about Claire? Her favourite movie is The Parent Trap and she’s hoping her twin is still out there…somewhere.
Joe dives deep. Into brands, their voices and also during his underwater scuba adventures. He somehow seamlessly balances his love for nature and nurturing brands. This adept tone of voice chameleon join us with experience working across in-house studios and with agencies, partnering with brands that range from beauty labels to law firms. Outside the digital scroll, you’ll find Joe at the beach when the sun’s out, at a local market or sitting by a crackling fire with good friends and a good beer in hand.
You may have noticed by now that we’re no stuffy agency. We take our work very seriously but ourselves? Not so much. And it all stems from a few things we all agree on. Some call them ‘values’ or their ‘North Star’. For us, it’s our guide on being the damn best humans we can.
We approach each task with a fresh perspective. We ask the curly questions. Brainstorm like mad. And think aloud. We find answers in unexpected places, including the fridge.
We push ourselves to learn new things every day. Why? So we can be the best bloody branding business in town. Without this drive, we wouldn’t be who we are, or capable of doing what we do.
We’ll say it as it is and admit it if we don’t know the answers. The truth is, we believe if we respect each other and say what we mean, we’ll get on better and things will work smoother.
We share ideas and opinions freely. And we’re hellbent on creating a culture where everyone can buy in. The outcome? A fun, friendly and fruitful environment.
We probably spend more time cracking jokes than we should. And belly laughing at our own ideas. We believe it’s okay to break the corporate rules, and to actually enjoy working with your team.
While we’re all about standing out and making an impact on shelf, when it comes to Lady Earth, we take a different approach. We like to think about how we can continuously improve our processes and create a better business model that’s far more sustainable for you, for us and for the planet.
Here are a few ways we’re making a change – *cue ‘Man in the Mirror’:
a.k.a Work from home. It’s easy, it’s comfy and it reduces travel requirements which in turn lowers our carbon footprint. Plus, you get that extra hour of snooze. WIN!
Approve a photoshoot while grabbing lunch. Join a workshop from your couch. Host a brainstorm without having to check if the meeting rooms are all booked. Remote technologies mean less physical attendance and higher productivity. At Sprout, we currently have live and shared document approvals for product shoots, virtual workshops and brainstorms.
Wave goodbye to stacks of printouts sitting guiltily on your desk. With colour accurate monitors and electronic signatures, there’s no need for hard copies and paper waste, plus it reduces courier costs!
Give Drew, our COO
(Creator of Opportunities)
a buzz on 0409 995 373 anytime*.
*Well, not at three in the morning, please and thank you.
In the comfort of our own homes, in and around Sydney, Australia.
Visiting a hospital can be a daunting experience, but thankfully Shore Shots Café is there to alleviate some of the stress. Located in the North Shore Private Hospital, the new brand creation from Sprout leverages the hospital’s core values of love, friendship and loyalty to appeal to both patients and visitors alike. But don’t let that fool you into thinking everything is too serious. The brand’s slightly cheeky logo and tongue-in-cheek tone of voice adds some much-needed fun to everyday life. Whether you’re in need of a pick-me-up or simply looking for a cozy place to relax, Shore Shots Café is the perfect spot.
Brand Identity, Environment, Style Guide, Menu Boards, Signage, Uniforms, Packaging.
Sprout really turned up the heat when it came to revitalising the Ingham’s brand identity! These poultry pros went deep into the world of chicken to understand what makes this feathered friend tick. We dug up all sorts of juicy details, conducting audits and pouring over global and local trends. We even did some undercover snooping to check out the competition! With all that data in hand, we set to work creating a new brand platform that would speak to poultry lovers everywhere. We didn’t just stop at print, though. No, we explored all sorts of creative territories and platforms to make sure the new Ingham’s brand was as fresh as their free-range chicken. And with a set of standardised guidelines at the ready, we were able to implement the new look and feel across the business from the inside out.
Logo, Brand Assets, Colour Palette, Fonts, Photography, Voice & Tone, across Consumer, Customer, Employee and Investor applications.
Have you seen Ingham’s packaging lately? Sprout has seriously turned up the volume and given it a major makeover! With Sprout’s creative and eye-catching 3D visual illusion called Trompe L’oeil, you’ll feel like you can actually grab the product right off the front of the pack. And it’s not just a pretty package, Sprout has put in the hard work behind the scenes too, creating concepts, adapting designs, photography, and ensuring that print quality is top-notch across more than 150 SKU’s The result? Brand value has skyrocketed with a 5% increase in brand consideration and intention to buy, making Ingham’s a leader in the frozen poultry category. It’s no wonder that Ingham’s brand in the Woolworths freezer has grown by a whopping 6.6% in the last year alone!
Consumer & Foodservice Packaging including Core Ingham’s, Free-Range, SuperCrunch, AirMAZING, Sous Vide, Turkey.
Sprout partnered with Ingham’s and celebrity chef Manu Feildel to create Farm to Fork with Manu, a digitally led campaign designed to bring consumers closer to the story behind their food.
Through an engaging five-part video series featuring Manu, we showcased Ingham’s Always Good values: animal welfare, sustainability, and quality. The campaign offered behind-the-scenes storytelling, recipe inspiration, and a free downloadable eBook, making it both educational and entertaining.
To amplify impact, Sprout combined video production with paid and organic social, influencer collaborations, and interactive giveaways, delivering a campaign that inspired audiences and strengthened brand connection.
Strategy | Talent Integration | Video Production | Content Creation | Paid & Organic Social | Influencer Partnerships | Publicity | Community Management
What’s the key to a successful brand on social media? Well, according to Ingham’s, it’s all about generating some seriously fun engagement and loyalty with their followers.That’s where Sprout comes in, managing Ingham’s social media presence from start to finish. We’re talking content strategy and planning, creation, scheduling, promotion, community management, and even social advertising. We like to keep our finger on the pulse with all things cool and trending and jump on it straight away to maximise our client’s exposure. And let’s just say, these efforts aren’t just “above industry benchmark,” they’re straight up crushing it. So, if you want to see how chicken can be cool, head on over to Ingham’s social media pages to check out just how fun and engaging Sprout can make things.
Social strategy, Facebook, Instagram, YouTube, LinkedIn, Workplace (internal platform), Community management.
If you’re a fan of Oporto’s delicious menu items, then you’re in for a treat! The brand has undergone some major improvements to its CX Journey, thanks to the innovative team at Sprout. With strategic recommendations to help deliver a consistent omnichannel experience, Oporto has unlocked new opportunities for transaction and ticket growth across a variety of customer occasions. And that’s not all – the brand has also improved its customers’ overall experience with ease of ordering and improved product understanding. So, whether you’re a long-time customer or a newbie to the Oporto scene, you’re sure to enjoy an even better experience with this Aussie favourite. And don’t forget to share your feedback!
Path-To-Purchase, In-Store Communication, Food Courts, Shop Fronts, Drive Thru, Dine-In, Takeaway, Ordering App and website.
