Fresh thinking for food brands that want to stand out*
*Now cooking: irresistible ideas
We’re here for brands who want to be noticed, chosen and loved. We’re proud FMCG & QSR experts, category-definers, problem-solvers and shameless foodies with an insatiable appetite for great ideas. Our team is made of insight-driven strategists, design experts, storytellers, the curious and the confident. We’re here to be an extension of your team, to simplify your process while helping your brand stand out – from shelf to screen, box to billboard and beyond.
Some top brands we’ve worked with:
We craft game-changing, flavour-packed food brands**Get ready to dig in
It’s a bit of a secret recipe, brewed from years of experience and choosing the finest ingredients (our people). These are the foundations for how we kick ass. It’s what makes us brand and digital whizzes. It’s how we nail it all – from strategy to design to category-defining campaigns.
But the thing that makes us undeniable experts? It goes beyond what we do, it’s what we know. And we are proud to say we bring in-depth knowledge and meaty insights. From FMCG to QSRs, foodservice to retail, our knowledge is deep and rich. We’ve partnered with local startups, international franchises and globally-recognised organisations, so there’s nothing too big or small we can’t take on.
When it comes to the intersection between food and marketing, we’re the people who’ll have your audience coming back for second (and third) helpings.Speak To Us
What we’re bloody good at**Aside from finding the best eats
Taking your brand online
We meet your audience where they’re already spending time: on the internet watching capybara videos. We understand this ever-evolving and dynamic space, and our digital ninjas utilise cutting-edge technology to create strategies that incorporate an omnichannel approach. The results? Consistent messaging, visuals and brand positioning that delivers a seamless, unified brand experience no matter which platform your audience sees you on.
Standing out in the real world
From the fresh and tempting tell-me-more brand campaigns to awe-inspiring advertising and media, our team of creatives design drool-worthy communications that balance brand truths with human truths to connect, compel and drive action.
Getting you seen, heard and remembered
Marketing - it’s about connecting with your audience at the right place and the right time, and we love ticking those boxes. Our strategies are crafted based on meaningful data, research, and industry knowledge plus workshops to better understand your audience. Like sinking into a deliciously layered trifle, we dig deeper and savour each component to deliver relevant marketing solutions, within budget.
- Strategy & marketing frameworks
- Omnichannel marketing
- Social media & marketing
- Digital & content strategy
- Digital advertising
- Brand Journey
- Message mapping
- Brand creation & renovation
- Packaging design
- Brand Assets & Style Guides
- Creative design
- Art direction
- Web development
- Conversion rate optimisation (CRO)
- SEO & SEM
- Influencer marketing
The brains behind your stellar branding**A team of weird, wonderful and hungry
Creator of Opportunities
Governor of Aesthetics
Choreographer of Standout Design
Creator of the Arty Crafty
Seeker of Solutions
Girl Friday & Master of Coin
We’re jutst a bit different**And we’re proud to own it
You may have noticed by now that we’re no stuffy agency. We take our work very seriously but ourselves? Not so much. And it all stems from a few things we all agree on. Some call them ‘values’ or their ‘North Star’. For us, it’s our guide on being the damn best humans we can.
Think outside the cardboard box
We approach each task with a fresh perspective. We ask the curly questions. Brainstorm like mad. And think aloud. We find answers in unexpected places, including the fridge.
Onwards and upwards
We push ourselves to learn new things every day. Why? So we can be the best bloody branding business in town. Without this drive, we wouldn’t be who we are, or capable of doing what we do.
Plain-talking meets humility
We’ll say it as it is and admit it if we don’t know the answers. The truth is, we believe if we respect each other and say what we mean, we’ll get on better and things will work smoother.
There’s no ‘I’ in team
We share ideas and opinions freely. And we’re hellbent on creating a culture where everyone can buy in. The outcome? A fun, friendly and fruitful environment.
Fun is in our DNA
We probably spend more time cracking jokes than we should. And belly laughing at our own ideas. We believe it’s okay to break the corporate rules, and to actually enjoy working with your team.
Making less of an impact**On the environment that is
While we’re all about standing out and making an impact on shelf, when it comes to Lady Earth, we take a different approach. We like to think about how we can continuously improve our processes and create a better business model that’s far more sustainable for you, for us and for the planet.
Here are a few ways we’re making a change - *cue ‘Man in the Mirror’:
The Satellite Model
a.k.a Work from home. It’s easy, it’s comfy and it reduces travel requirements which in turn lowers our carbon footprint. Plus, you get that extra hour of snooze. WIN!
Approve a photoshoot while grabbing lunch. Join a workshop from your couch. Host a brainstorm without having to check if the meeting rooms are all booked. Remote technologies mean less physical attendance and higher productivity. At Sprout, we currently have live and shared document approvals for product shoots, virtual workshops and brainstorms.
Wave goodbye to stacks of printouts sitting guiltily on your desk. With colour accurate monitors and electronic signatures, there’s no need for hard copies and paper waste, plus it reduces courier costs!
Fresh, juicy ideas start here**Drop us a line and let’s make it happen.
Prefer talking over typing?
Give Drew, our COO
(Creator of Opportunities)
a buzz on 0409 995 373 anytime*.
*Well, not at three in the morning, please and thank you.
Where are we based?
In the comfort of our own homes, in and around Sydney, Australia.